Our story

Born in South London. Built from Duality.

Hearts and Halos isn’t just a streetwear label—it’s a movement born from tension and truth. Created by a young Black man raised in the heart of South London, this brand lives at the intersection of struggle and softness, chaos and calm, realness and redemption.

In our world, a heart symbolizes resilience—raw, loud, unfiltered emotion that refuses to stay quiet. The halo? That’s the light we carry with us, even when the world wants to dim it. Together, Hearts and Halos tells the story of the streets with soul, style, and substance.

This brand represents the ones who made it through the sirens, estates, school exclusions, and expectations. It's for the youth who create art from pain, fashion from fire, identity from intensity. Our designs speak from the edge but aim for elevation—angel energy on asphalt.

We wear our truth like armor. Every hoodie, every stitch, every print is cut from the cloth of contradiction: hood politics with heavenly vision.

This brand is about more than looking good—it's about standing tall.

It's about representing where we come from, where we're going, and the fire that drives us. Every drop, every stitch, every piece tells a story—my story, your story, our story.

So when you wear this brand, know you're wearing belief. Bold belief. The kind that turns dreams into dynasties.

Welcome to the beginning.
This is just the first chapter.

Let’s make history. Together.

— JAY (FOUNDER)
( Born from the Ends. Made for the Heavens.)